ASIA BEAUTIFUL FELLOW
Supporting Social Innovation Leaders Creating a Beautiful World
ASIA BEAUTIFUL FELLOW
Social Innovation Leaders
Asia Beautiful Fellow Program is a social innovation leadership development program built on trust. Through supporting the growth of social innovation leaders, we aim to facilitate the spread of the positive changes they create throughout society. Our mission is to assist these leaders in achieving their social missions and fostering their growth, ensuring that the impact they make resonates across various aspects of society.
Improving the incomes, productivity, and climate resilience of farmers, especially women through value chain development of regenerative organic beyond sustainable agroforestry.
Yuliandari Lastiana - Aliet GreenImproving the incomes, productivity, and climate resilience of farmers, especially women through value chain development of regenerative organic beyond sustainable agroforestry.
Building a waste-free and sustainable future for Malaysia.
Khor Sue Yee - Zero Waste MalaysiaBuilding a waste-free and sustainable future for Malaysia.
Make circular economy a reality
Amorpol Huvanandana - morleloopMake circular economy a reality
To implement climate action on health care waste management for the promotion of sustainable cities and healthy communities
Tika Ram Poudel - Waste ServiceTo implement climate action on health care waste management for the promotion of sustainable cities and healthy communities
To integrate technology, innovation, and experience into green production process for the eco-frinedly coffee products and climate issue solution
Van Thi Loan - Real Bean CoffeeTo integrate technology, innovation, and experience into green production process for the eco-frinedly coffee products and climate issue solution
Turn waste into proteins
Willie Ng - Global CerahTurn waste into proteins
To ensure no fabric ends up in the landfills
Rajan Chakradhar - Upcycle Nepal To ensure no fabric ends up in the landfills
Rooted in responsibility, we combat climate change through advanced urban tree care, empowering communities, and fostering green jobs in Thailand.
Oraya Sutabutr - Rukkakorn SERooted in responsibility, we combat climate change through advanced urban tree care, empowering communities, and fostering green jobs in Thailand.
Adena aims to sprinkle happiness and enhance the well-being of the periphery community through sustainable high-quality coffee.
Abyatar - Adena CoffeeAdena aims to sprinkle happiness and enhance the well-being of the periphery community through sustainable high-quality coffee.
Our mission is to preserve the traditional craft of palmyra nectar production among the indigenous Khmer people in An Giang, Vietnam, by creating an international standard product, providing more jobs for local people, and contributing to a sustainable future by protecting wild palmyra trees.
Tran Thi Thu Hoai - Palmania JSCOur mission is to preserve the traditional craft of palmyra nectar production among the indigenous Khmer people in An Giang, Vietnam, by creating an international standard product, providing more jobs for local people, and contributing to a sustainable future by protecting wild palmyra trees.
Strengthening ecosystem resilience through sustainable polyculture farming practices and improving financial & wellbeing conditions of agricultural communities in rural Areas in Indonesia
Margareta Astaman - Java FreshStrengthening ecosystem resilience through sustainable polyculture farming practices and improving financial & wellbeing conditions of agricultural communities in rural Areas in Indonesia
Making industrial decarbonization feasible and affordable, bridging cost barriers so factories can adopt climate-friendly heat solutions, thereby cutting CO2 emissions and improving environmental well-being.
Hai Ho - Alternล Pte LtdMaking industrial decarbonization feasible and affordable, bridging cost barriers so factories can adopt climate-friendly heat solutions, thereby cutting CO2 emissions and improving environmental well-being.
YOLOโs mission is to create a zero-waste future by implementing Circular Economy solutions, promoting Extended Producer Responsibility (EPR), and empowering communities through waste segregation, recycling, and upcycling initiatives.
Getthip Hannarong - Zero Waste YOLOYOLOโs mission is to create a zero-waste future by implementing Circular Economy solutions, promoting Extended Producer Responsibility (EPR), and empowering communities through waste segregation, recycling, and upcycling initiatives.
121 +
13
225 million KRW +
Selected fellows are officially announced
BUSINESS OVERVIEW
Discovering Social Innovation Leaders
121+
Total Applicants
13
Selected Fellows
225 milion KRW +
Total Business Support Fund
* As of October 2025
BENEFITS
We support the growth of social innovation leaders who are addressing climate adaptation challenges in communities already affected by the climate crisis
Asia Beautiful Fellow
Give the status as 'Asia Beautiful Fellow' of The Beautiful Store Foundation
Monthly expenses
At least $500 to up to $1,000 for 24 months.
(โป Evidence of expenditure is not required and the amount will vary according to national and local prices)
Korea Visit Program
Invite to South Korea for in-service training and networking
Consulting & Mentoring
Match with expert partners in each field to strengthen business operation and leadership capabilities
WHO WE ARE LOOKING FOR
We are looking for individuals who bring about positive changes in our daily lives through an innovative business model
Deep Thinker
Leaders who deeply understand the structural causes of climate adaptation challenges, redefine the problem, and design innovative approaches to address the gaps
Impact Builder
Leaders who drive real change on the ground with clear implementation strategies. They learn from failure, continuously improve their models, and design their businesses so that change continues even after their direct involvement ends. They are also able to demonstrate the process and outcomes of the impact they create with clear evidence
System Challenger
Leaders who believe their business model should not remain a single business, but can become a catalyst for change in policy, markets, and culture. They connect diverse stakeholders around this vision and lead their teams to grow together and drive meaningful change
Selection Criteria
Eligibility
Applicants must meet the following criteria:
- (Co-)Founder and Current Representative of an organization working on climate change solutions (operating for at least a year)
- Works full-time for the organization and is fully dedicated toit
- National of the country where their organization operates
- Good command of English (English communication needed during the selection process and fellows' activities)
* Ineligible Applicants
- One-person businesses (the organization must have at least one additional full-time employee)
- For-profit companies that have raised Series A funding or beyond
Eligible Countries
Cambodia, Indonesia, Malaysia, Nepal, the Philippines, Thailand, Vietnam
(* Nationality and business regions must be in the above countries. The applicant's nationality must match the country where their organization operates)
Business Field
We are looking for leaders working in climate adaptation โ helping communities reduce harm and build resilience in a world already changed by the climate crisis.
Eligible areas include, but are not limited to, the following:
- Food / Agriculture โ Farming systems transformation, Food security, Climate-resilient crop and livestock practices, marine&fisheries
- Water Management / Disaster Risk Reduction โ Community-based resilience solutions for floods, droughts, or extreme weather; early warning systems
- Ecosystem / Biodiversity โ Ecosystem restoration, Nature-based solutions, ecosystem-based disaster risk reduction
- Climate-Resilient Settlements & Infrastructure โ Climate-resilient housing, energy access for climate-vulnerable communities, resilient urban systems and infrastructure
- Others โ Innovative approaches to climate adaptation not captured in the categories above. This includes community-based systems that address climate-intensified health crises (e.g., healthcare infrastructure and waste management in the context of climate-related infectious diseases, extreme heat, or flooding), circular economy models directly linked to climate adaptation, and other approaches that strengthen the climate resilience of vulnerable communities
SELECTION PROCESS
Check the Asia Beautiful Fellow selection process and schedule
* The selection process and schedule are subject to change.
1
Application Submission
March - April
Applicants submit their applications during the open application period
2
Application Review
April
We review candidates' social missions, motivations, business sustainability, and impact
3
Online Interview
May - June
We conduct in-depth interviews to learn more about the candidates and their businesses
4
Due Diligence
July
We conduct on-site visits to the business operations and interview with key stakeholders
5
Selection Announcement
August
Selected fellows are officially announced
6
Agreement Signing & Korea Visit Program
September - October
Selected fellows sign an agreement with The Beautiful Store Foundation and are invited to Korea for a networking program
Address Tel FAX Registration NO. | 34, Sogong-ro, Jung-gu, Seoul, Rep of KOREA (04630) +82-02-730-0525, +82-02-725-2003 world@bstore.org |
Copyright (C)Beautiful Store. All rights reserved.
Copyright (C)The Beautiful Store Foundation. All rights reserved.